It is our 85 anniversary. Know our history

Let us give you a brief overview of our history: Beter was founded on June 18th, 1936, the first Beter Mano Negra razor blades were made in the Hijos de Rogelio Rojo factory in Vilafranca del Penedés. Buckles, hair clips and staples were also made.

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BEAUTY GIFTS FOR MUMS THAT LOVE A LITTLE PAMPERING

Is your mum a total fan of everything related to beauty? Mother’s Day is just around the corner and Beter wants to make it easy for you to surprise her with something special. Here are some ideas for you.J

 

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Twelve months, twelve causes

The aim of this new initiative is to contribute to projects that give something back to society and the environment, in line with the values of Beter, a Spanish company dedicated to personal care and beauty for more than 85 years. So, under the title of “Twelve months, twelve causes”, we have launched an initiative to support a different foundation or NGO each month with the contribution of 50% of the web sales at www.beter.es

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Dental Care, la opción sostenible de Beter para la higiene bucal

Sustainability and respect for the environment are key at Beter, both in the design of our products and their packaging and in our logistics management. For this reason, we promote minimal use of plastic and more use of sustainable materials, the search for biodegradable components for the development of new personal care ranges, as well as the recycling and reduction of resources in internal and logistical tasks. The well-being of the planet is also our well-being.

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Rediscover the beauty of your nails with Youth Color rejuvenating nail polish by Beter Nail Care

 Nails, like our skin and hair, age as time goes by. Aspects such as food, the type of manicure treatments we use, not giving them a little respite between one polish and another or the simple fact of removing nail polish with a polish remover with acetone can cause them to age more quickly. How do we know that our nails are not 100% ok? They look drier, dull and yellow, but perhaps the most obvious sign that they need help is that they are brittle, layered, and break easily.

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The brushes that keep your hair clean for longer

There are many reasons why we might not want to wash our hair every day. We may not want to subject it to drying and styling tools that can damage it, maybe we don’t always have time, or maybe we just have a rather oily scalp and want to avoid the 'dirty hair' look without having to wash it daily. Using dry treatments or specific shampoos for oily hair is not the only solution. Often our hair just needs a good brush to look beautiful. As simple as that.

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The leaf-shaped brush that your hair needs

Hair plays a very important role in our personal care routine. It is sensitive to changes in the weather, the seasons (humidity, cold, sun...), to the treatments we submit it to (dyes, irons, curlers...), to the passage of time... We can pamper it with shampoos, oils, masks and even vitamins according to its needs; the market is full of options. Another way to take care of it, that is sometimes overlooked, is by choosing the appropriate brush that adapts to the needs of your hair, such as the Natural Fiber detangling brush, also known as the leaf-shaped brush.

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